In 1927 Russian psychologist Bluma Zeigarnik identified a phenomenon that came to be known as the Zeigarnik effect, which states that waiters are good at remembering particulars of a restaurant bill—until the bill is paid. “Unfinished tasks are remembered approximately twice as well as completed ones,” concluded Zeigarnik.
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Including trademarks in books became crucial after the invention of the printing press; without stringent copyright laws, rival publishers could repurpose superiorly edited texts with impunity. Aldus Manutius of Venice, who employed Erasmus as a proofreader, called attention to his company’s “sign of the dolphin wound round the anchor.” Florentine printers were aping the mark, but in the frauds, “the head of the dolphin is turned to the left, whereas that of ours is well known to be turned to the right.”
Roman physician Galen recounted a debate from which a medical rival “departed in a big hurry, knowing, I imagine, that if he remained he would be proved wrong.” Galen then wrote a book to be delivered to the rival’s followers. “You walked away,” it reads, “behaving like an athletic competitor who seizes the crown and flees before the contest; but today you will not escape refutation, for this book will follow you.”
The verb ostracize derives from the Greek word ostracon, a potsherd on which each citizen wrote the name of one well-known citizen whom they wished to banish from the polis. The first published use of the word in English dates from 1649, in a poetic elegy to young Lord Hastings, a Royalist supporter of Charles I: “Therefore the Democratic stars did rise,/And all that worth from hence did ostracize.” The author was Andrew Marvell, who, not long after, served in Oliver Cromwell’s commonwealth government along with the secretary for foreign tongues, John Milton.
After the suicide of one of his former patients, Zimbabwe-based psychiatrist Dixon Chibanda began training local grandmothers in evidence-based talk therapy. Since 2006 over four hundred grandmothers have been trained to deliver free services in more than seventy communities across the country while sitting on a “friendship bench” next to a local clinic. Friendship-bench patients were found after six months to have improved more significantly than patients receiving standard care. “I value human beings so much,” said one grandmother in the program. “I introduce myself and I say, ‘What is your problem? Tell me everything, and let me help you with my words.’ ”
Beware a comet “if it resembles a flute,” Pliny the Elder warned; “it portends something unfavorable related to music.” The Roman author did not offer further particulars.
After the Jacobites were defeated in 1746, a sympathizer named Flora Macdonald disguised Bonnie Prince Charlie as an Irish maid, smuggled him to her home on the Isle of Skye, and helped him escape to France. She then “took the sheets in which he had lain,” James Boswell later reported, “charged her daughter that they should be kept unwashed,” and asked to be buried in them as a shroud. She was.
Before Sally Ride spent a week aboard the Challenger shuttle in 1983 and became the first American woman in space, NASA engineers asked her if she wanted a hundred tampons in her flight kit. “No,” she later recalled responding, “that would not be the right number.” They said they wanted to be safe. “Well,” she assured them, “you can cut that in half with no problem at all.”
“By its policy,” wrote Vitruvius between 30 bc and 15 bc, the Roman Empire “curbs the courage of the northern barbarians; by its strength, the imaginative south. Thus the divine mind has allotted to the Roman state an excellent and temperate region in order to rule the world.”
In 2005 the British Cheese Board attempted to dispel the idea that eating cheese before bed causes nightmares. No evidence of this “evil myth” was reported among two hundred volunteers, though eating Stilton was found to lead to “crazy” dreams, while eating cheddar often led to dreams of celebrities. “We hope that people will think positively about eating cheese before bed,” said the board secretary.
In her journal about life as a lady-in-waiting at Heian court, Sei Shonagon expresses her delight in men who keep a transverse flute tucked away in the breast of their robes. “There really is nothing more marvelous,” she writes. “And it’s delightful to discover beside your pillow at daybreak the handsome flute that your lover has inadvertently left behind him.”
One in four thousand people are said to suffer from photosensitive epilepsy, in which flashing computer screens can induce seizures. In 2008 the World Wide Web Consortium determined that online content should not flash more than three times in a one-second period. Federal government websites must design pages that avoid screen flickering within the range of 2 to 55 hertz.
Eighth-century Persian scholar Ibn al-Muqaffa recorded a parable describing human existence. A man, fearing an elephant, dangles himself into a pit to hide but soon realizes a dragon waits at the bottom and rats are gnawing at the branches he’s holding on to. He then notices a beehive, tastes its honey, and becomes “diverted, unaware, preoccupied with that sweetness.” While he’s distracted, the rats finish gnawing the branches, and the man falls into the dragon’s mouth.
While walking around New York City, a young Meyer Lansky was stopped by a group of Italian teenagers demanding protection money. Their leader, later known to the public as Lucky Luciano, had been recruited into the Lower East Side’s Five Points Gang at a young age and would go on to develop a national crime syndicate. “Go fuck yourself,” Lansky responded. A lifelong friendship between the two gangsters grew out of this encounter. “They would just look at each other,” recalled Bugsy Siegel. “A few minutes later, one would say what the other was thinking.”
Home to an estimated eight hundred languages, the New York City borough of Queens has been called the “Noah’s ark of languages” by linguist Daniel Kaufman, an expert in endangered tongues. Most of the world’s last remaining speakers of Gottscheerish, a critically endangered Germanic dialect, live in the neighborhood of Ridgewood, while Vlashki, a dialect of Istro-Romanian, is believed to be more commonly spoken in Astoria than in Europe.