In 2003 about one-third of American babies between six months and two years old had watched a video from the Baby Einstein series, which promised exposure to culture, poetry, music, and foreign languages. A 2007 study reported that babies who watched the videos performed “10 percent lower on language skills” than babies who didn’t. Soon afterward, Disney spent about $100 million offering refunds to anyone who bought the videos between 2004 and 2009.