In 2012, twelve zoos in the U.S. and Canada introduced iPads for use during the enrichment times allotted to orangutans as part of a program called Apps for Apes. Richard Zimmerman, director of Orangutan Outreach, said of the animals in the program, “We’re finding that, similar to people, they like touching the tablet, watching short videos of David Attenborough, for instance, and looking at other animals and orangutans.”