When Amelia Earhart became the first woman to fly across the Atlantic as a passenger in June 1928, the New York Sun ran an article with the headline MISS EARHARD SPURNS FASHIONS: SHE CARES LITTLE ABOUT CLOTHES, DOES NOT USE LIPSTICK—LIKES TO FENCE AND DRIVE CAR. “Flying is a perfectly natural thing in her opinion,” it read, “and requires no special togs: a dress is as good air equipment as trousers.”

Southern women during the Civil War chewed on newspapers, believing an ingredient in the ink whitened their faces.

After Mademoiselle Bertin became dressmaker to Marie Antoinette, “all wished instantly to have the same dress as the queen,” wrote lady-in-waiting Jeanne-Louise-Henriette Campan. “The expenditure of the younger ladies was necessarily much increased; mothers and husbands murmured at it; some few giddy women contracted debts; unpleasant domestic scenes occurred; several families either quarreled or grew cool among themselves; and the general report was that the queen would be the ruin of all the French ladies.”