“Why do you wrong the gods so much?” Greek poet Athenaeus asks a sober party guest in a late second-century work. “You’re no use to the city if you drink water, / because you’re hurting the farmer and the trader; / whereas I increase their income by getting drunk.”

Herodotus reports that after Cyrus the Great was warned by a Spartan herald not to tread further into Greek lands, the Persian king received a primer on Sparta, including an explanation of an agora, to inform his response. “I have never yet been afraid of any men,” he told the herald, “who have a set place in the middle of their city where they come together to cheat each other.”