One of the most extensive surviving archives of Old Babylonian writing consists of letters sent to Ea-nasir, an eighteenth-century-bc copper merchant from Ur. “You have offered bad ingots to my messenger,” complained one trading partner. “Who am I that you are treating me in this manner?” Another customer appears repeatedly in the archive, each time inquiring about a missing copper shipment. “Do you not know,” he wrote in his third missive, “how tired I am?”

A fish seller in Kuwait began gluing googly eyes on rotting fishes’ eye sockets in August 2018 in an attempt to make his wares appear fresher; in response, a rival seller began marketing his own fresh fish as “without cosmetic surgery.” The story went viral online, bringing it to the attention of the Ministry of Commerce and Industry, which promptly shut the first shop down.

In the eighteenth century, a cash-strapped French government began selling rente viagère, in which an investor paid an up-front sum pegged to someone’s life—sometimes the king or the pope—and received returns until death. A group of Genevan bankers diversified their portfolio in the 1770s by buying rente contracts on the lives of thirty wealthy young Genevan girls. The fund gained popularity; by 1789 a significant portion of French debt was owed on the lives of just these “thirty heads.”

“Why do you wrong the gods so much?” Greek poet Athenaeus asks a sober party guest in a late second-century work. “You’re no use to the city if you drink water, / because you’re hurting the farmer and the trader; / whereas I increase their income by getting drunk.”

Before leaving his post as Qi chancellor in 193 bc, Cao Can gave advice to his successor: “If you stir up the markets and empty out the jails, then evil men will have no place to stay and will make trouble for you elsewhere.” A footnote in the English text from translator Burton Watson explains: “It was an assumption among Han officials and intellectuals that most, if not all, men engaged in trade were swindlers.”