Including trademarks in books became crucial after the invention of the printing press; without stringent copyright laws, rival publishers could repurpose superiorly edited texts with impunity. Aldus Manutius of Venice, who employed Erasmus as a proofreader, called attention to his company’s “sign of the dolphin wound round the anchor.” Florentine printers were aping the mark, but in the frauds, “the head of the dolphin is turned to the left, whereas that of ours is well known to be turned to the right.”

Herodotus reports that after Cyrus the Great was warned by a Spartan herald not to tread further into Greek lands, the Persian king received a primer on Sparta, including an explanation of an agora, to inform his response. “I have never yet been afraid of any men,” he told the herald, “who have a set place in the middle of their city where they come together to cheat each other.”

Before leaving his post as Qi chancellor in 193 bc, Cao Can gave advice to his successor: “If you stir up the markets and empty out the jails, then evil men will have no place to stay and will make trouble for you elsewhere.” A footnote in the English text from translator Burton Watson explains: “It was an assumption among Han officials and intellectuals that most, if not all, men engaged in trade were swindlers.”

A hand’s primary function, Elias Canetti writes in Crowds and Power, is as “a claw to grasp whole branches” while climbing; both hands partner in “grasping” and “letting go.” This is like trade, he argues: “one hand tenaciously holds on to the object with which it seeks to tempt the stranger” while the other “is stretched out in demand.” Trading, then, offers “profound and universal pleasure” as “a translation into nonphysical terms of one of the oldest movement patterns.”

James Boswell recorded that during the sale of Henry Thrale’s brewery, Samuel Johnson—an executor of the business—“appeared bustling about, with an inkhorn and pen in his buttonhole, like an exciseman,” and was asked what he considered to be the true value of the property. “We are not here to sell a parcel of boilers and vats,” Johnson responded, “but the potentiality of growing rich beyond the dreams of avarice.”