Including trademarks in books became crucial after the invention of the printing press; without stringent copyright laws, rival publishers could repurpose superiorly edited texts with impunity. Aldus Manutius of Venice, who employed Erasmus as a proofreader, called attention to his company’s “sign of the dolphin wound round the anchor.” Florentine printers were aping the mark, but in the frauds, “the head of the dolphin is turned to the left, whereas that of ours is well known to be turned to the right.”

Economist Frédéric Bastiat published a parodic open letter to French parliament in 1845 that imagined the national lighting industry lobbying for a law to black out all windows in response to the “ruinous competition” of the sun, which was “flooding the domestic market.” “Be logical,” the letter concludes, “for as long as you ban, as you do, foreign coal, iron, wheat, and textiles, in proportion as their price approaches zero, how inconsistent it would be to admit the light of the sun, whose price is zero all day long!”

Herodotus reports that after Cyrus the Great was warned by a Spartan herald not to tread further into Greek lands, the Persian king received a primer on Sparta, including an explanation of an agora, to inform his response. “I have never yet been afraid of any men,” he told the herald, “who have a set place in the middle of their city where they come together to cheat each other.”

For Kid Nation, a reality show that aired in 2007, forty children went to stay in a New Mexico ghost town for forty days. They lived as laborers, cooks, merchants, or an upper class; many worked fourteen-hour days to earn buffalo nickels to spend on root beer. In the final episode, some participants raided the dry goods store. “It’s free,” said one kid, his mouth stuffed with gummy bears. Another raider was heard announcing, “There is a god.”

A thirteenth-century Song dynasty text about commerce describes dangers faced by pearl divers, who sometimes fell prey to “huge fishes, dragons, and other sea monsters” that would rip open their stomachs or bite off their feet. A pearl was considered most valuable if perfectly round; the test was “that it will not cease rolling about all day when put on a plate.” To avoid heavy export duties, foreign traders sometimes concealed pearls in canes or umbrella handles.