A seventeenth-century rabbinical decision tells of a German town in which wealthy Jewish households kept chickens, while poorer women secretly milked gentiles’ cows early in the morning to sell the purloined milk on the street. One time, some chicks hopped into a tub of milk left on a doorstep and drowned. “Each side suffered a financial loss,” the text reads. “One from the milk, the other from the drowned chicks.”

Herodotus reports that after Cyrus the Great was warned by a Spartan herald not to tread further into Greek lands, the Persian king received a primer on Sparta, including an explanation of an agora, to inform his response. “I have never yet been afraid of any men,” he told the herald, “who have a set place in the middle of their city where they come together to cheat each other.”

A fish seller in Kuwait began gluing googly eyes on rotting fishes’ eye sockets in August 2018 in an attempt to make his wares appear fresher; in response, a rival seller began marketing his own fresh fish as “without cosmetic surgery.” The story went viral online, bringing it to the attention of the Ministry of Commerce and Industry, which promptly shut the first shop down.

In an 1846 math textbook from the Free Grammar School of King Edward VI, one exercise considers an exchange of 450 bags of potatoes for cash, 15 chests of oranges, and 185 bushels of carrots; the remainder is nuts. The question is posed: “How many bags of nuts did I receive?”

Including trademarks in books became crucial after the invention of the printing press; without stringent copyright laws, rival publishers could repurpose superiorly edited texts with impunity. Aldus Manutius of Venice, who employed Erasmus as a proofreader, called attention to his company’s “sign of the dolphin wound round the anchor.” Florentine printers were aping the mark, but in the frauds, “the head of the dolphin is turned to the left, whereas that of ours is well known to be turned to the right.”