A fish seller in Kuwait began gluing googly eyes on rotting fishes’ eye sockets in August 2018 in an attempt to make his wares appear fresher; in response, a rival seller began marketing his own fresh fish as “without cosmetic surgery.” The story went viral online, bringing it to the attention of the Ministry of Commerce and Industry, which promptly shut the first shop down.

For Kid Nation, a reality show that aired in 2007, forty children went to stay in a New Mexico ghost town for forty days. They lived as laborers, cooks, merchants, or an upper class; many worked fourteen-hour days to earn buffalo nickels to spend on root beer. In the final episode, some participants raided the dry goods store. “It’s free,” said one kid, his mouth stuffed with gummy bears. Another raider was heard announcing, “There is a god.”

Economist Frédéric Bastiat published a parodic open letter to French parliament in 1845 that imagined the national lighting industry lobbying for a law to black out all windows in response to the “ruinous competition” of the sun, which was “flooding the domestic market.” “Be logical,” the letter concludes, “for as long as you ban, as you do, foreign coal, iron, wheat, and textiles, in proportion as their price approaches zero, how inconsistent it would be to admit the light of the sun, whose price is zero all day long!”

Including trademarks in books became crucial after the invention of the printing press; without stringent copyright laws, rival publishers could repurpose superiorly edited texts with impunity. Aldus Manutius of Venice, who employed Erasmus as a proofreader, called attention to his company’s “sign of the dolphin wound round the anchor.” Florentine printers were aping the mark, but in the frauds, “the head of the dolphin is turned to the left, whereas that of ours is well known to be turned to the right.”

In the eighteenth century, a cash-strapped French government began selling rente viagère, in which an investor paid an up-front sum pegged to someone’s life—sometimes the king or the pope—and received returns until death. A group of Genevan bankers diversified their portfolio in the 1770s by buying rente contracts on the lives of thirty wealthy young Genevan girls. The fund gained popularity; by 1789 a significant portion of French debt was owed on the lives of just these “thirty heads.”