James Boswell recorded that during the sale of Henry Thrale’s brewery, Samuel Johnson—an executor of the business—“appeared bustling about, with an inkhorn and pen in his buttonhole, like an exciseman,” and was asked what he considered to be the true value of the property. “We are not here to sell a parcel of boilers and vats,” Johnson responded, “but the potentiality of growing rich beyond the dreams of avarice.”

Herodotus reports that after Cyrus the Great was warned by a Spartan herald not to tread further into Greek lands, the Persian king received a primer on Sparta, including an explanation of an agora, to inform his response. “I have never yet been afraid of any men,” he told the herald, “who have a set place in the middle of their city where they come together to cheat each other.”

The head female of a paper-wasp nest allows others to occupy space in her home—so long as they help raise her offspring. The labor market is, however, elastic: if other nests nearby have childcare needs, she maintains a lower work requirement from her “helper” wasps.

A Byzantine general of “ignoble descent” oversaw the building of Petra, on the Colchian coast, and set up an import monopoly. “They are robbing us of all our gold as well as of the necessities of life, using the fair name of trade,” locals complained, according to Procopius. “There has been set over us as ruler a huckster who has made our destitution a kind of business.”

In the eighteenth century, a cash-strapped French government began selling rente viagère, in which an investor paid an up-front sum pegged to someone’s life—sometimes the king or the pope—and received returns until death. A group of Genevan bankers diversified their portfolio in the 1770s by buying rente contracts on the lives of thirty wealthy young Genevan girls. The fund gained popularity; by 1789 a significant portion of French debt was owed on the lives of just these “thirty heads.”