A fish seller in Kuwait began gluing googly eyes on rotting fishes’ eye sockets in August 2018 in an attempt to make his wares appear fresher; in response, a rival seller began marketing his own fresh fish as “without cosmetic surgery.” The story went viral online, bringing it to the attention of the Ministry of Commerce and Industry, which promptly shut the first shop down.

Including trademarks in books became crucial after the invention of the printing press; without stringent copyright laws, rival publishers could repurpose superiorly edited texts with impunity. Aldus Manutius of Venice, who employed Erasmus as a proofreader, called attention to his company’s “sign of the dolphin wound round the anchor.” Florentine printers were aping the mark, but in the frauds, “the head of the dolphin is turned to the left, whereas that of ours is well known to be turned to the right.”

The head female of a paper-wasp nest allows others to occupy space in her home—so long as they help raise her offspring. The labor market is, however, elastic: if other nests nearby have childcare needs, she maintains a lower work requirement from her “helper” wasps.

Economist Frédéric Bastiat published a parodic open letter to French parliament in 1845 that imagined the national lighting industry lobbying for a law to black out all windows in response to the “ruinous competition” of the sun, which was “flooding the domestic market.” “Be logical,” the letter concludes, “for as long as you ban, as you do, foreign coal, iron, wheat, and textiles, in proportion as their price approaches zero, how inconsistent it would be to admit the light of the sun, whose price is zero all day long!”

A hand’s primary function, Elias Canetti writes in Crowds and Power, is as “a claw to grasp whole branches” while climbing; both hands partner in “grasping” and “letting go.” This is like trade, he argues: “one hand tenaciously holds on to the object with which it seeks to tempt the stranger” while the other “is stretched out in demand.” Trading, then, offers “profound and universal pleasure” as “a translation into nonphysical terms of one of the oldest movement patterns.”