A hand’s primary function, Elias Canetti writes in Crowds and Power, is as “a claw to grasp whole branches” while climbing; both hands partner in “grasping” and “letting go.” This is like trade, he argues: “one hand tenaciously holds on to the object with which it seeks to tempt the stranger” while the other “is stretched out in demand.” Trading, then, offers “profound and universal pleasure” as “a translation into nonphysical terms of one of the oldest movement patterns.”

Including trademarks in books became crucial after the invention of the printing press; without stringent copyright laws, rival publishers could repurpose superiorly edited texts with impunity. Aldus Manutius of Venice, who employed Erasmus as a proofreader, called attention to his company’s “sign of the dolphin wound round the anchor.” Florentine printers were aping the mark, but in the frauds, “the head of the dolphin is turned to the left, whereas that of ours is well known to be turned to the right.”

Ottoman humorist Yusuf al-Shirbini of Egypt railed against unfair levies, referring to them as “things being called innovation.” Al-Shirbini quoted scripture: one who brings about “an innovation or provides accommodation for an innovator, upon him be the curse of God.”

Herodotus reports that after Cyrus the Great was warned by a Spartan herald not to tread further into Greek lands, the Persian king received a primer on Sparta, including an explanation of an agora, to inform his response. “I have never yet been afraid of any men,” he told the herald, “who have a set place in the middle of their city where they come together to cheat each other.”

One of the most extensive surviving archives of Old Babylonian writing consists of letters sent to Ea-nasir, an eighteenth-century-bc copper merchant from Ur. “You have offered bad ingots to my messenger,” complained one trading partner. “Who am I that you are treating me in this manner?” Another customer appears repeatedly in the archive, each time inquiring about a missing copper shipment. “Do you not know,” he wrote in his third missive, “how tired I am?”