A fish seller in Kuwait began gluing googly eyes on rotting fishes’ eye sockets in August 2018 in an attempt to make his wares appear fresher; in response, a rival seller began marketing his own fresh fish as “without cosmetic surgery.” The story went viral online, bringing it to the attention of the Ministry of Commerce and Industry, which promptly shut the first shop down.

Ottoman humorist Yusuf al-Shirbini of Egypt railed against unfair levies, referring to them as “things being called innovation.” Al-Shirbini quoted scripture: one who brings about “an innovation or provides accommodation for an innovator, upon him be the curse of God.”

One of the most extensive surviving archives of Old Babylonian writing consists of letters sent to Ea-nasir, an eighteenth-century-bc copper merchant from Ur. “You have offered bad ingots to my messenger,” complained one trading partner. “Who am I that you are treating me in this manner?” Another customer appears repeatedly in the archive, each time inquiring about a missing copper shipment. “Do you not know,” he wrote in his third missive, “how tired I am?”

James Boswell recorded that during the sale of Henry Thrale’s brewery, Samuel Johnson—an executor of the business—“appeared bustling about, with an inkhorn and pen in his buttonhole, like an exciseman,” and was asked what he considered to be the true value of the property. “We are not here to sell a parcel of boilers and vats,” Johnson responded, “but the potentiality of growing rich beyond the dreams of avarice.”

Before leaving his post as Qi chancellor in 193 bc, Cao Can gave advice to his successor: “If you stir up the markets and empty out the jails, then evil men will have no place to stay and will make trouble for you elsewhere.” A footnote in the English text from translator Burton Watson explains: “It was an assumption among Han officials and intellectuals that most, if not all, men engaged in trade were swindlers.”