According to sixth-century-BC Greek poet Hipponax of Colophon, in times of drought, famine, or plague an ugly or deformed person was chosen by the community to be pharmakós, or scapegoat. After being fed figs, barley cake, and cheese, he would be struck on the genitals with the bulbs and twigs of wild plants, led on a procession accompanied by flute, and burned on a pyre. His ashes were thrown into the sea. It is believed that Hipponax, whom Pliny the Elder once called “notoriously ugly,” may have been exaggerating the ritual.