“If people would think more of fairies, they would soon forget the atom bomb,” Walt Disney quipped in 1948. President Dwight D. Eisenhower agreed: public fear of the atom bomb was growing, and in 1953 he assured Americans in his “Atoms for Peace” speech that war was not imminent and that nuclear technology had enormous potential for peacetime activity as well. Eisenhower then recruited Disney to produce a television program promoting the “peaceful atom.” In 1957, “Our Friend the Atom” aired on ABC, featuring animated cartoons and narration by Heinz Haber, a scientist who had worked in Nazi Germany and later became a technical consultant for Disney’s Tomorrowland theme park.

Amphetamine salts became popular among soldiers during World War II as a stimulant to counteract fatigue. One study estimates that up to sixteen million Americans had been exposed to Benzedrine by the end of the war. Civilian use increased rapidly after that, especially among upper-middle-class women, who used the drug for appetite suppression and as an antidepressant. In 1962 the pharmaceutical company Smith, Kline & French ran an advertisement targeted toward physicians and featuring a photograph of a female patient. “With your encouragement and Dexedrine Spansule,” the ad proclaims, “she’s losing weight.”