Wednesday, June 19th, 2013
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1939 / New York City

Clement Greenberg Examines the Umbilical Cord of Gold

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One and the same civilization produces simultaneously two such different things as a poem by T. S. Eliot and a Tin Pan Alley song, or a painting by Braque and a Saturday Evening Post cover. All four are on the order of culture, and ostensibly parts of the same culture and products of the same society. Here, however, their connection seems to end. A poem by Eliot and a poem by Eddie Guest—what perspective of culture is large enough to enable us to situate them in an enlightening relation to each other? Does the fact that a disparity such as this within the frame of a single cultural tradition, which is and has been taken for granted—does this fact indicate that the disparity is a part of the natural order of things? Or is it something entirely new, and particular to our age?

A society, as it becomes less and less able in the course of its development to justify the inevitability of its particular forms, breaks up the accepted notions upon which artists and writers must depend in large part for communication with their audiences. It becomes difficult to assume anything. All the verities involved by religion, authority, tradition, style, are thrown into question, and the writer or artist is no longer able to estimate the response of his audience to the symbols and references with which he works. In the past such a state of affairs has usually resolved itself into a motionless Alexandrianism, an academicism in which the really important issues are left untouched because they involve controversy, and in which creative activity dwindles to virtuosity in the small details of form, all larger questions being decided by the precedent of the old masters. The same themes are mechanically varied in a hundred different works, and yet nothing new is produced: Statius, Mandarin verse, Roman sculpture, Beaux Arts painting, neorepublican architecture.

It is among the hopeful signs in the midst of the decay of our present society that we—some of us—have been unwilling to accept this last phase for our own culture. In seeking to go beyond Alexandrianism, a part of Western bourgeois society has produced something unheard of heretofore: avant-garde culture.

True, the first settlers of bohemia—which was then identical with the avant-garde—turned out soon to be demonstratively uninterested in politics. Nevertheless, without the circulation of revolutionary ideas in the air, they would never have been able to isolate their concept of the bourgeois in order to define what they were not. Nor, without the moral aid of revolutionary political attitudes would they have had the courage to assert themselves as aggressively as they did against the prevailing standards of society. Courage indeed was needed for this, because the avant-garde’s emigration from bourgeois society to bohemia meant also an emigration from the markets of capitalism, upon which artists and writers had been thrown by the falling away of aristocratic patronage. Ostensibly, at least, it meant starving in a garret—although the avant-garde remained attached to bourgeois society precisely because it needed its money.

Yet it is true that once the avant-garde had succeeded in detaching itself from society, it proceeded to turn around and repudiate revolutionary as well as bourgeois politics. The revolution was left inside society, a part of that welter of ideological struggle which art and poetry find so unpropitious as soon as it begins to involve those precious axiomatic beliefs upon which culture thus far has had to rest. Hence it developed that the true and most important function of the avant-garde was not to experiment, but to find a path along which it would be possible to keep culture moving in the midst of ideological confusion and violence. Retiring from the public altogether, the avant-garde poet or artist sought to maintain the high level of his art by both narrowing and raising it to the expression of an absolute. “Art for art’s sake” and “pure poetry” appear, and subject matter or content becomes something to be avoided like a plague.

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About the Text

From “Avant-Garde and Kitsch.” In the 1930s Greenberg worked for the U.S. Customs Service during the day, writing art criticism at night. After this essay appeared, he joined The Nation, becoming Jackson Pollock’s earliest champion, frequently scolding the Museum of Modern Art for not recognizing the painter’s talent. MoMA now owns more than eighty works by the abstract expressionist.

Art is a jealous mistress, and if a man have a genius for painting, poetry, music, architecture, or philosophy, he makes a bad husband and an ill provider.
Ralph Waldo Emerson, 1860
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