Saturday, February 4th, 2012
Facebook / Twitter / Tumblr / Podcast

Blog

Deja Vu

January 28, 2010

All Hail Caesar

Tags:
,
,
,
,

Content on this page requires a newer version of Adobe Flash Player.

Get Adobe Flash player

2010: Romaine is on the march! From a nearly forgotten lettuce variety grown on few acres, the crunchy green now covers nearly 80,000 acres of America, the Los Angeles Times article reports this week. What happened? A new Caesar salad came to power.

Then, all of a sudden, in the late 1970s [Caesar salad] was "discovered" by the fast food industry, often topped with very untraditional grilled chicken, and there followed a couple of decades of extremely heady popularity.

From almost nothing, by the mid '90s, more than 16,000 acres of romaine was being grown. By 2000 that had increased to more than 60,000 acres and today it stands at more than 80,000.

That's still about half of iceberg's acreage, but especially considering the high percentage of iceberg that winds up on top of hamburgers, it's pretty impressive.

1949: Long before the garlicky, creamy sensation came to dominate McDonald's and strip mall steakhouses, it led a more glamorous life. Caesar salad was the hipster green option of choice in southern California — the golden beet salad with goat cheese of 1940s Tinseltown. The salad's popularity caught the notice of the Associated Press' Bob Thomas in 1949.

Want to know about Hollywood's favorite dish? And I don't mean Betty Grable.

I'm speaking of the Caesar Salad, also known by Dicicco, California, Golden West, and other aliases. It's safe to say that it is the most ordered dish in any of filmtown's swank restaurants. Origin of the salad is obscure. Some say it was born in an eatery named Caesar's in Tijuana, Mexico. At any rate, it has taken the classy cafes by storm. It is usually mixed at the table with a grace exhibited by Jules Munshin as the head waiter in Easter Parade.

Actually, any fool can make a Caesar. I do it often. Many husbands make a ritual of whipping up the salad, even those who can't boil an egg without burning it. It brings out the ham in a man.
Bookmark and Share
Love this? Subscribe to Lapham's Quarterly today.

Get one free trial issue of Lapham's Quarterly!

  • Fill out this order form.
  • If you like the magazine, get the rest of the year for just $49 (4 issues in all).
  • If not, simply write cancel on the bill, return it, and owe nothing.
Please enter a first name.
Please enter a last name.
Please enter an address.
Please enter a city.
Please select a state.
Please enter a valid
zip code.
Please select a country.

Canadian subscribers add $10; All other international subscribers add $40.

Post a Comment

Note: Several minutes will pass while the system is processing and posting your comment. Do not resubmit during this time or your comment will post multiple times.

RSS
RSS
Recent Posts
  1. A Vision of Infinite Space — 01/06/2012: In 4th century China, the heavens were empty of substance, but the 21st century government has again committed to a space program.
  2. Cry Me A River — 12/20/2011: The people of North Korea mourn their leader passionately and violently, much like the mourners of Ancient Greece.
  3. Conversion 2.0 — 11/07/2011: Two men find the church: Augustine of Hippo and Vito Aiuto of Williamsburg.
Deja Vu Archive
  1. January 2012
  2. December 2011
  3. November 2011
Blogroll
Frankly, I’m fed up with politicians in Washington lecturing the rest of us about family values. Our families have values. But our government doesn’t.
Bill Clinton, 1992
Events & News
September 15 / Open the seventh seal! The Fall issue of Lapham's Quarterly, "The Future," will hit newsstands on September 15. More
Reader Survey Take the LQ reader survey! Your two cents will help us keep making history ... Take Survey
Apropos

In Stir

No. 44

Subscribe
Current Issue Family Winter 2012
Blogs
Audio & Video
LQ Podcast:
Peter Ackroyd
Author and translator Peter Ackroyd talks with Aidan Flax-Clark about his new retelling of Thomas Malory’s Le Morte D’Arthur and discusses a little bit about his most recent book of London history, London Under.
Eponym
Lewis H. Lapham is Editor of Lapham's Quarterly. He also serves as editor emeritus and national correspondent for Harper's magazine.
Recent Issues