Thursday, September 2nd, 2010
Facebook / Twitter / Podcasts

Blog

Deja Vu

January 28, 2010

All Hail Caesar

Tags:
,
,
,
,

Content on this page requires a newer version of Adobe Flash Player.

Get Adobe Flash player

2010: Romaine is on the march! From a nearly forgotten lettuce variety grown on few acres, the crunchy green now covers nearly 80,000 acres of America, the Los Angeles Times article reports this week. What happened? A new Caesar salad came to power.

Then, all of a sudden, in the late 1970s [Caesar salad] was "discovered" by the fast food industry, often topped with very untraditional grilled chicken, and there followed a couple of decades of extremely heady popularity.

From almost nothing, by the mid '90s, more than 16,000 acres of romaine was being grown. By 2000 that had increased to more than 60,000 acres and today it stands at more than 80,000.

That's still about half of iceberg's acreage, but especially considering the high percentage of iceberg that winds up on top of hamburgers, it's pretty impressive.

1949: Long before the garlicky, creamy sensation came to dominate McDonald's and strip mall steakhouses, it led a more glamorous life. Caesar salad was the hipster green option of choice in southern California — the golden beet salad with goat cheese of 1940s Tinseltown. The salad's popularity caught the notice of the Associated Press' Bob Thomas in 1949.

Want to know about Hollywood's favorite dish? And I don't mean Betty Grable.

I'm speaking of the Caesar Salad, also known by Dicicco, California, Golden West, and other aliases. It's safe to say that it is the most ordered dish in any of filmtown's swank restaurants. Origin of the salad is obscure. Some say it was born in an eatery named Caesar's in Tijuana, Mexico. At any rate, it has taken the classy cafes by storm. It is usually mixed at the table with a grace exhibited by Jules Munshin as the head waiter in Easter Parade.

Actually, any fool can make a Caesar. I do it often. Many husbands make a ritual of whipping up the salad, even those who can't boil an egg without burning it. It brings out the ham in a man.
Love this? Subscribe to Lapham's Quarterly today.

Post a Comment

Note: Several minutes will pass while the system is processing and posting your comment. Do not resubmit during this time or your comment will post multiple times.

RSS
RSS
Recent Posts
  1. Should Have Sent a Poet — 08/24/2010: Wyclef Jean and Gabriele D’Annunzio are both artists turned politicians who wanted to bring a healing brand of nationalism back to their home countries.
  2. National Pastime — 07/14/2010: Lacrosse is one of the oldest games in North America, but the Iroquois national team can’t seem get off the continent for the World Championships in England.
  3. Better to be Loved — 07/02/2010: Fabio Capello and Diego Maradona prove that Machiavellian machinations might not always have their place on the pitch.
Deja Vu Archive
  1. August 2010
  2. July 2010
  3. June 2010
Blogroll
A brilliant boxing match, quicksilver in its motions, transpiring far more rapidly than the mind can absorb, can have the power that Emily Dickinson attributed to great poetry: you know it’s great when it takes the top of your head off.
Joyce Carol Oates, 1987
Events & News
September 15 / "The City," the Fall 2010 issue of Lapham's Quarterly, hits newsstands More
Reader Survey Take the LQ reader survey! Your two cents will help us keep making history ... Take Survey
Apropos

In Stir

No. 44

Subscribe
Current Issue Sports & Games Summer 2010
Blogs
Audio & Video
The World in Time: Secret Lives of Insects Anthropologist Hugh Raffles uncovers the dramatic lives and deaths of insects in his new book Insectopedia, from cricket fighting in Shanghai to the Japanese trend of keeping beetles as pets.
Eponym
Lewis H. Lapham is Editor of Lapham's Quarterly. He also serves as editor emeritus and national correspondent for Harper's magazine.
Recent Issues